SEO Content Specialist – Motorola Solutions

Titulo da Vaga: SEO Content Specialist

Nome da Empresa: Motorola Solutions

Salário:

Localização: São Paulo – SP

Descrição da Vaga: Company OverviewAt Motorola Solutions, we’re guided by a shared purpose – helping people be their best in the moments that matter – and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission -critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.Department Overview Are you a quick-witted SEO content expert, always searching for unique ways to improve your strategy? Are you data-driven in your approach, but creative in your execution? Do you excel in a team environment that values meaningful collaboration, efficient communication, and driving impactful results? Our dynamic team of marketers is looking for a SEO Content Specialist to join us in cultivating our brand messaging and customer engagement on a global scale for a portfolio of leading security brands.Job DescriptionWe are looking for an experienced SEO Content Specialist who is fluent in both Spanish and Portuguese to join our Growth Marketing team. This person will optimize and enhance our online presence in the LATAM region, especially in the Mexican and Brazilian markets. The ideal candidate will have a strong understanding of localized SEO best practices, excellent content creation skills, and a deep knowledge of the LATAM market dynamics.Core Responsibilities:Develop and implement SEO strategies to improve organic search rankings and drive traffic to our website for the LATAM market in both Spanish and Portuguese markets.Conduct keyword research and identify opportunities to optimize existing content and create new content for LATAM.Strategize, write, edit and optimize high-quality content in both Spanish and Portuguese that aligns with SEO best practices.Collaborate with the marketing and content teams to ensure consistent messaging and branding across all channels.Monitor and analyze website performance using SEO tools and analytics to identify trends, and create actionable insights.Stay up-to-date with the latest localized SEO trends, algorithm changes and industry developments in the LATAM market.Conduct competitor analysis to identify gaps and opportunities for improvement.Work with web developers to ensure international SEO best practices are properly implemented on newly developed code.Work with the localization team to help drive LATAM localization strategy of existing website content.Assist in the creation and optimization of localized landing pages and other digital assets.Basic RequirementsFluency in English, Spanish and Portuguese2+ years of strategizing, writing and editing SEO content2+ years of proven experience developing, executing and reporting on SEO initiatives in Spanish and PortugueseExperience with the LATAM market and an understanding of cultural nuances and regional differences2+ years working with SEO on-site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush and Surfer SEO2+ years working with heatmap tools such as Hotjar or Mouseflow2+ years working with using website analytics tools such as Google AnalyticsFamiliarity with strategies to improve domain authorityLead experimentation of new strategies with the evolving search landscapeWell-versed in SEO strategies, tactics and best practicesFamiliarity with content management systems such as WordPressWorking knowledge of CRM software such as HubSpotDemonstrates interest in learning new information, news and trends relating to SEOSelf-starter, who is organized and doesn’t need to be closely managed, and can freely collaborate with team membersExcellent communication skillsStrong organizational and project management skills#LI-WC1#LI-HYBRIDTravel Requirements NoneRelocation Provided NonePosition Type New GradReferral Payment Plan YesEEO StatementMotorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email .

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