Digital Business Analysis Lead Omnichannel – Sanofi

Titulo da Vaga: Digital Business Analysis Lead Omnichannel

Nome da Empresa: Sanofi

Salário:

Localização: São Paulo – SP

Descrição da Vaga: Job title: Digital Business Analysis Lead Omnichannel

• Location: São Paulo/SP

About the jobSummary of the roleFor the Digital Omnichannel products, s(he) acts as the intermediary between the local business and Digital, using a deep understanding of business processes and technology to help business stakeholders achieve their desired outcomes. S(he) is accountable for driving the implementation and successful adoption of global digital products at the market level acting as the local digital representative of the global digital products.Our Team: We are the Digital International Markets Team. As part of the Digital Markets team within Digital Business organization we aim to deliver best-in-class personalized digital experience to HCPs & patients & power data driven decision-making. We emphasize accountability and customer centricity, what allow us to reap all the benefits of a product-oriented culture.Together, we aspire to deliver business impact & drive operational excellence through best-in-class digital transformation across GBUs.Main responsibilities:For the Digital Omnichannel products under her/his scope:

• Develop business value proposal using a deep understanding of business processes and technology to help business stakeholders achieve their desired outcomes
• Work with Digital and Business stakeholders to elicit requirements and capture business needs (digital demand management); understand the customer journey, and define user requirements feeding into global product features backlog (innovation loopback)
• Engage with Digital and Business stakeholders and influence project decisions; assess the risks of various solutions and prioritize competing business demands.
• Coach business customers to make use of technology and data driving adoption of global digital products
• Being end-to-end accountable for digital products under his/her scope within Omnichannel
• Contribute actively to Product delivery teams providing market-specific business acumen and responsible to support Product Managers (and Product Owners) to support product releases through implementation/activation locally (localisation)
• Supporting and advising the business on how to maximise value and utilisation of global digital products to support their business strategies
• Key POC for business customers at country level acting as primary gate keeper for new requirements
• Be the expert of local business acumen, processes, technical requirements, and local tech stack
• Ensure that Digital Products/computerized systems meet all controls to address applicable quality, regulatory (Data Privacy, GxP, SOX, etc.) and cybersecurity requirements at local level
• Engage with Digital Omnichannel community members acting as local representative of this stream.
• Provide strategic partnering for the Digital Marketing channels and technologies as the email managements tools (SFMC), websites (Magnolia), mobile apps, chatbots, etc.
• Ensure websites optimization program and global positioning guidance’s’ compliance
• Collaborate with Global Omnichannel Product teams to release global to local strategies, roadmaps, and deployment plans
• Monitors and regularly communicates Top project progress (e.g., One CRM, SFMC, Campus, CPC, etc.) as well as adoption of the Digital Omnichannel products
• Manage content digital marketing platforms (DAM; Promomats) and provide insights to business and BO&S OCE teams regarding new content foundation
• Contribute to boost consent management (Akamai) and to optimize use of CPC for customer consent and profile management

Partnerships: The collaboration among stakeholders, such as BO&S OCE, the sales and marketing teams from the GBUs, the global digital omnichannel sales team, the events management team, and global project managers, will be essential for the success of the joint initiatives, as it strengthens synergy and enhances results.

• Promote the culture of Ethics and Business Integrity in your team by serving as a role model by ensuring appropriate knowledge and adherence to the principles of ethics and integrity, Sanofi policies and codes of conduct that regulate the pharmaceutical market.

• Comply with and promote Sanofi Health, Safety and Environment (HSE) policies in relation to the team it manages, which includes the Road Safety Program (Road Safety) with the purpose of preventing accidents, avoiding health risks, promoting the well-being of employees and reducing environmental impacts resulting from the execution of their work activities.

• Support Sanofi Diversity, Equity and Inclusion strategy and initiatives to ensure all employees and partners are treated with respect and receive equal opportunities.

About youExperience: To succeed in the role, will be critical to have:Significant experience in Digital Marketing, Omnichannel & CRM strategies within a large international group context.Experience and ability to build effective working relationship and collaboration with business and all stakeholders.Very good knowledge of business processes in scope, of business strategy and especially of business challenges and trends within the Pharmaceutical, CPG, and Retail industries.Ability to develop long-term Business and Digital strategy and execution roadmap to shape products, services and processes to enhance stakeholder value.Soft Skills

• Effective Communication: Clearly articulate technical concepts to non-technical stakeholders.
• Problem-Solving: Identify business needs and technical solutions creatively.
• Adaptability: Adapt to changing business needs in a dynamic environment.
• Leadership: Lead cross-functional teams and manage stakeholder expectations.
• Change Management: Capability to lead and manage the adoption of new technologies and processes. Transform the business challenges in a supportive business Digital strategy and engage proactively with the business.

Technical Skills

• Digital Marketing & Omnichannel Strategy: Understanding of digital marketing channels, including social media, email, SEO, and PPC as well as knowledge of omnichannel strategies and customer journey mapping.
• Data Analytics: Proficiency in data analysis tools (e.g., Google Analytics) to track, analyze and interpret data to generate actionable insights.
• Project Management: Organize and manage multiple projects with tight deadlines.
• Technical Knowledge: Understanding of digital technologies, including CMS, CRM, APIs, and eCommerce platforms. – Basic knowledge of programming languages (e.g., HTML, CSS, JavaScript) is a plus.
• User Experience (UX) & User Interface (UI): Knowledge of UX/UI principles to ensure a seamless user experience and the ability to collaborate with design teams to develop user-centric digital products.
• Global and Local Digital Landscape: Awareness of global digital trends and the ability to localize products to suit regional markets.

Additional Considerations

• Industry Knowledge: Familiarity with the specific industry the business operates in, understanding market dynamics, and customer behaviors.
• Cultural Sensitivity: Ability to work with diverse teams and understand cultural nuances that may impact digital product adoption.

Education: Computer Sciences/Engineering, Business Administration or other similar areasLanguages: Fluent Portuguese and English; Spanish is a plus“If you are passionate about digital and have the desire to transform the experience of patients and customers in a dynamic and innovative environment, we want to hear from you!”
Raphael Nascimento, Digital Brazil leadPursue Progress. Discover Extraordinary.Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.Watch our and check out our Diversity Equity and Inclusion actions at !Attention to the Phrases Below*Always aimed at the safety and well-being of our employees, proof of COVID-19 vaccination is an essential item for all employees, being present on the list of admission documents.#LI-LATAMPursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our and check out our Diversity Equity and Inclusion actions at !

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